You may have noticed that we haven’t launched yet, and you may be asking what is taking so long – web apps are getting cheaper and faster to build, right? Whilst this is definitely the case for a lot of the underlying features, especially with APIs from the key social networks, a lot of our time has actually been spent on the layout and user interface. Unlike “features” it can be harder to iterate UI and design in web apps once they have launched.
UI and usability have always been important in consumer services – consumers are fickle and intolerant of complexity – especially when compared to business applications such as SAP and even Sage. Business applications are now subject to the same usability standards as consumer apps such as facebook and Gmail, this is often referred to as the consumerisation of software. Why should my business application be any more difficult to use than the ones I use in personal life? As technology gets further commoditised, design and UI become increasingly important for differentiation and building a loyal customer base. Successful consumer internet businesses have always understood this.
At Jobwhizz we are hoping to apply the same high design and usability standards as you would expect from the best consumer websites. Things we’ve been thinking about:
- balancing functionality with simplicity
- creating simple but scalable workflows
- building a scalable UI and navigation
- AJAX vs lightboxes
We won’t get this all right from launch and the key focus of our beta is to get customer feedback.
p.s. I confess that I am not an expert in this field so would welcome any thoughts on the subject





